Yeh Rishta Kya Kehlata Hai seeks to build the concept of love within the traditional setting of an arranged marriage. It creates a quintessential contrast to the world around us where marriages, once considered sacrosanct in our society, are losing their sanctity and turning into relationships of convenience. STAR Plus is the epitome of a family channel upholding the tenets of a values-based society and is reflected in Akshara's trials, tribulations and evolution from a young girl to a responsible member of a family in the show. The story revolves around Akshara a shy, demure, obedient daughter who has been brought up like a princess in a traditional Marwari family. She has a very protective upbringing and has only experienced relationships that emanate love and protection. She is yet to discover a life beyond her over-protective mother or her disciplinarian father or her witty and loving grandmother. Soon comes the desired moment of marriage for Akshara and she experiences emotions beyond those that she is familiar with. Marriage catapults her into a plethora of new relationships, new emotions and a whole new environment. But most importantly, she discovers a unique relationship called LOVE, which eventually helps her stride through all trials and tribulations. The story is her journey from being the ideal daughter to a person striving hard to understand her new situation to ultimately move towards falling in love with her husband. Dabur Vatika Hair Oil Yeh Rishta Kya Kehlata Hai is a saga of an adolescent heart transforming into a mature one with desires and hopes that are in tune with her new life. While Hina Khan as Akshara will take the viewers through her journey of maturing from a nave 21 year old to a responsible and mature woman, veterans like Vinita Malik, Sanjeev Seth, Lata Sabharwal and Amardeep Jha will engage them with their entertaining and effortless acting.
The story showcases the journey of the protagonists Aditya & Pankhuri who have polar opposite views about relationships. Aditya has lost faith in the institution of marriage & relationships because of his parents' separation. On the other hand, Pankhuri believes that the right partner completes a person. What happens when the two meet?
The story of Veera shares the journey of a brother, who becomes a mother to his sister. He takes care of baby Veera's every need right from feeding her to grooming her and educating her. They share an unbreakable bond that gets formed between siblings and the life-changing sacrifices they make for each other.
Diya Aur Baati Hum, is about a Sandhya's struggle, who dreams to become an IPS officer. She dreams to break the boundaries of her narrow confined existence of middle class values. The story is also about Sooraj, who is a sweet talker and a self made man. Sooraj runs a sweet shop near his house which is famous. Sooraj and Sandhya get married. Sandhya will not be able to finish her graduation. Soon she is part of the family she does not even know. This story is about Sandhya's struggle to fulfill her dream and a journey where she finds help from the most unlikely quarter - a lover who can make it possible.
Gunjan, is a smart, suave 17 year old Mumbai, big city girl, who has a wonderful relationship with her mother Sneha. Tragically, Sneha is diagnosed with cancer and dies soon leaving behind a lifetime of void in her young daughter Gunjan's life. Her dad wants to take her to Australia with him where he has a big business, but Gunjan's maasi, Shail now takes her under her wings and requests her to come and stay with her. Gunjan now moves to Banaras with her maasi. Here in the city of Banaras, in her masi's home has to share her room with Rachna, Shail's 16 year old daughter. Gunjan from her own nuclear family in Mumbai nowcomes to Banaras to live in a joint family headed by Dayal (Rachna's father) who runs a garment shop and lives with his two brothers and their family under one roof. Gunjan is told to share the room with RACHNA a long haired girl, wearing a loose suit so that her figure cannot be seen properly, her eyebrows still not made – a complete contrast to Gunjan. Rachna is brought up in a very traditional and conservative manner in a middle class Banaras household. Shail's husband, Dayal, Rachna's father has laid down strict rules and regulations for Rachna. However, Gunjan has been brought up in a free and spirited environment in Mumbai, now begins to feel a little stuck in the small town of Banaras, but for Rachna, Gunjan is like a window to a world that she has neither lived or wants to experience. Thus begins the story of Gunjan and Rachna, a story of young girls who are like chalk and cheese – one is smart and suave and the other gawky and awkward. Gunjan speaks without thinking and Rachna has been taught to never question anything. Rachna has an elder sister Pihu who was married early and she knew her father Dayal wanted a son the second time and has not loved her that much but she is her mother's ladli. Rachna has also vowed never to do anything which may upset her father and the brunt comes on her mother. Gunjan finds herself in this whirlwind situation where she has to adjust to the new family and specially Rachna. On the other hand gunjan is like a "new attraction" a "ajooba" to Rachna's family. After the initial conflict between the two sisters, slowly they form a bond…they both are head strong girls but both nice at heart. Will they get to enjoy those wonder years before they are pressurised by their families to get married and live a life that's expected from them? Will Gunjan and Rachna bring the change in the life's of women who wants to relive their aspirations? Will Gunjan and Rachna become the role models for the sisters who have left their relations in keeping up with their own family responsibilities? Will they bring back the sweet memories of sibling bond and love once more in forefront ? This is a story of love, everlasting friendship, the joys of sharing & caring, the fights and the make ups between sisters who may not be related by blood but form a connection that completes each other.
It is a story of a girl, Archana, who though is not highly educated but handles the whole house work impeccably. Every one is dependant on her but except for her brother and mother no one really values her importance. Her mother has a sole aim of getting a good, well educated boy drawing a good salary for Archana. Because of this Archana's marriage plans have always been full of obstacles. Simultaneously runs the story of boy Sushant; a garage owner; who gets besotted by Archana on the very first sight. Destiny and circumstances make his marriage proposal reach archana but to be accepted he has to lie about his credentials, which because of unavoidable situations he does. The marriage takes place but the moment Archana comes to know about the lie she refuses to go with Sushant. The story continues from here – what remains to be seen is what happens to Archana who inspite of being married does not go to stay with her husband, will the two people who are made for each other ever come together?
Saraswatichandra is said to be a classic tale of love, heartache, pride and prejudice. A story of these two souls who go through their share of trials and tribulations for the eternal love they share. A poignant love story that will touch your heart. Saraswatichandra and Kumud, their perspective on life seems quite poles apart while one believes in no need of seven vows to make a promise, the other has her values intact with her father's honor being of uttermost importance, one of them being the belief in marriage as her family belongs to a small backyard village of Gujarat. Saraswathichandra is a poignant love story of two soul mates: Saras and Kumud, who are denied the joy of becoming one by destiny and tradition. Whenever they try to move away from each other, life keeps bringing them together again. Their love story goes through several ups and downs. Eventually Kumud gets married to someone else while Saras, out of unconditional love, decides to take care of her family and fulfil duties as the man in her life. It is a classic tale of love and heart ache, pride and prejudice, of yearning and longing between two people who were so close yet not close enough to two people today who are so far from each other yet not far enough in heart.
